As a physician you might rely on your AI system to offer you some reminders: “Strategically, when you’re working with this colleague of yours, always introduce everybody (including patients) by name, not by role, because your colleague cares about the people, not the job.” Or the inverse of that, et cetera. This is what our system literally does. We have a psychographic profile regarding every one of the people in the system we are serving. And we can map them in a very complicated graph. Then we will use, basically, a GPS of how to navigate from this person to this person and how to meet somewhere in the middle for each person. So, building that GPS for conversations is the game, because we’ve all gotten so good at transmission. And all of these technologies are no longer all about tweeting out, or how many followers, or how many all these things. Rather, technologies should be about how I can transmit and be a better center of attention. So, we need technological tools to help us learn how to listen, how to work with an audience, how to understand, and how to empathize actively and intentionally with other people. In some ways, we are offering a virtual coaching process.

Bill B

I was thinking back to when I met Jeremy. Some of the training I was doing concerned physician leaders like Jeremy who had to deal with really difficult fellow physicians. How do we deal with that type of challenging relationship. We did some coaching in small groups regarding how to deal with these challenges. So, Scott, you’re engaged in a similar service. You are saying in some sense, that you are using AI to assist some people get better and more effective in their work with other human beings.

Scott

Someone referred to my company as a Soft Skills service.

Jeremy

Very interesting. You’re meeting in the middle, teaching them how to understand people who have very different perceptions or very different ways of processing information.

Bill B

It’s almost like just-in-time teaching. It is one thing to go through a Myers-Briggs workshop and to read about personality types. It is quite another thing to literally focus on a specific relationship—with AI coming in and actually saying: “now remember this stuff, this is relevant to this person.

Jack

Scott, I tend to be a bit of a Luddite when it comes to new technology. So, I’m curious how a human being who’s using this coaching and this information actually learns something. I mean, can you ever put in a profile that is not correct? For instance, Jeremy is profiled as an ISTJ—but he’s not really an ISTJ. So, the human learns how to manage in real time unexpected comebacks. It seems that even if people have a propensity towards a particular behavior, sometimes they surprise you. Our patients do this all the time. We think we have them figured out and suddenly they come in one day and they’re sick or they’re stoned or they’re happy or they exhibit some other unexpected behave.