Jack

And authentic, right. I don’t know much about you or your company. I’m excited about it because I think there’s some very interesting things to be found in your approach, I love this notion of oxytocin as the addictive connection rather than dopamine. I’ve done a lot of work on opioid use disorder and the mood receptors and all that stuff. Oxytocin is new for me. I really like it. I gave up Facebook five years ago. I only used LinkedIn in order to get a new job and now I’ve dropped it again. I don’t do Instagram or any of those things partly because what you describe as dopamine or oxytocin release actually became uncomfortable for me. I didn’t trust it–and it was clear that this release wasn’t genuine. So, I gave up Facebook and LinkedIn and haven’t missed them. I have to tell you, it took me.

Scott

I gave up LinkedIn about a year ago. Yeah. Because I started believing it was important. Exactly. I caught myself one day thinking it mattered. Right.

Jack

Oh my God, Scott. That’s a dangerous belief that needs to be examined. That is exactly why I gave it up. Because I was thinking, wow, it is important that I follow this. And then I had that exact thought. Thank you for validating that.

Scott

To your point, I’ve removed social media from my phone just so I can’t accidentally fall into it. That’s the expression we use in our house: did you fall into your screen? I  am parent to a third grader. He does YouTube for Kids, or he has a Chromebook for school. All of a sudden, he’s doing a Chromebook for school and he’s watching something that’s filled with science. And then you look over and he’s watching crash test dummies bang into a wall. So, how do you use these technologies as pedagogical tools for teaching relationship building?

Originally, we were planning on deploying AI in healthcare scenarios. We were going to build it out that way and then ultimately replace counseling and coaching at a very low level—easy stuff—and then augment with the hard stuff. We were hoping to really help with isolated at-risk teens. We were going to give them a coach at midnight—so they don’t have to talk to their parents about that kind of thing. But we ran into HIPAA and all that stuff. So, we decided to shift. We ran our beta test earlier this year and we’re rebuilding based on that feedback.

What we’ve done is we’ve made it a relationship coach for married couples. We decided the best thing that we could do for teenagers is help mom and dads of five-year-olds today. We can create a psychographic profile on you and your spouse. We will show you full reports on yourself and each other. You give the system feedback because it’s going to be right a percentage of the time. We figure that out and work with you on that.